Home Staging for Optimal Results

SHOW YOUR HOME'S FULL POTENTIAL

Services to Fit Every Need

I specialize in repurposing what you already own to create a vision or lifestyle that buyers will aspire to and want to have. I will also make shopping and cosmetic recommendations, if necessary, that can significantly improve the sales price of your house. I will advise you of all you need to do or, if you'd like, I can handle the project for you. I want buyers to make the transition of logically deciding to tour your house to emotionally seeing themselves and their family living in your house.  

Three Occupied Staging Services


Consultation with a Detailed Staging Report

In this intensive and fun two-hour consultation, I will be using a detailed Staging Report/Checklist to write down everything that needs to be done to get your house the best price possible!

  • We'll start with a phone interview, so I can research your buyer demographic and prepare for our Consultation time
  • Using a detailed staging checklist, we will walk through your house and discuss optimal, BIG return-on-investment staging strategies that are designed to have an emotional impact on your buyers
  • The detailed report also includes my essential "Open House Checklist" and "Closet Organization Checklist"

Power Staging and Mini-Makeover

This staging service is all about rolling up our sleeves and physically staging the main areas of your house based upon the Staging Report recommendations.

  • I will make HUGE transformations using what you have to make the most of each space!
  • I will bring in gorgeous staging accessories in order to give you a visual shopping list and get higher impact listing photos
  • I will work for up to 4 hours in your house accentuating the positives in each room and creating spaces that are light, spacious, fresh, and updated which is what today's buyers are looking for in a new home

Ultimate Staging and One-Day Make Over

Do you have a larger home (over 2000 square feet) that could use more than a few hours of work?  No problem!

  • I will make HUGE transformations using what you have to make the most of each space!
  • I will bring in gorgeous staging accessories in order to give you a visual shopping list and get higher impact listing photos
  • I will work for up to 7 hours in your house accentuating the positives in each room and creating spaces that today's buyers are looking for in a new home

Your house must be prepped and cleaned prior to my arriving.  Any additional hours over 7 hours will revert to an hourly rate.

Vacant Staging Services


Vacant Home Staging Solutions

Houses that are empty are in special need of staging and here is where I shine! I provide options that other staging companies do not.

  • Starting with a house assessment, I deliver a proposal that provides a Good, Better, Best option to fit every budget
  • I use top quality furnishings in order to achieve that model home look that guarantees a buyer will say "This is it! This is the one!"
  • Your house must be prepped and cleaned prior to my arriving. 

Staging


How to stage and sell for the most $$

Three Phases to Home Staging

01.

Maximizing What You Have so That it Appeals to Buyers

You will be amazed at the dramatic transformations I will be able to accomplish in a single Staging Day using what you already have! Successful home staging must make financial sense, and I am experienced and trained in making the most of your current belongings in order to turn buyer traffic into offers. I will start with a Consultation in order to assess your space.

02.

Recommended Purchases or Rentals as “Investments” in Selling Your House

Working within your budget, I will only recommend purchases that will MORE than pay for themselves in the speed and dollar amount of sale. During the Staging Day, I will bring in accessories in order to get fantastic listing photos for your Realtor’s marketing efforts and to attract Internet traffic. Over 95% of home buyers are online searching for homes BEFORE they visit a home, so I want your house to make an excellent first impression and compel them to come and tour your house.

03.

Simple Yet Dramatic Cosmetic Updates and Changes for ROI

Depending on your budget and timing, I may suggest painting, color choices, flooring, and other cosmetic improvements that will result in a high return on investment. As I am also a Realtor, I know what improvements will have a dramatic effect on your bottom line, and what aren't “worth it."

83%
of buyers find it's easier to visualize a house when staged as their future home
85%
of Staged Homes sold for at least 6-25% MORE
100%
of Seller's Agents believe staging has a positive impact

Staging FAQ's

Although professional staging is a relatively new industry, people have been "fixing up" their homes to sell for decades.  These days, due to HGTV, home buyers have an "expectation" and are willing to pay quite a bit more for a home that is "model home" looking.

If you could get 10% more on the sale of your home, how much would that be?

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!  

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged.

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price.  In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

What is home staging?

Home Staging is the preparation of a home to sell by a professional who specializes in this form of design and has been certified and trained on the art of home staging.  Many definitions you have seen no doubt stop after the word “sell” and that is part of the big misconception and devaluation of home staging. A professional home stager has the resources and can objectively view the home as a product and highlight its assets while downplaying its flaws. The home seller cannot view their home objectively, while many successful Realtors do not have the time or trade resources to properly stage a home.

How much does home staging cost?

For as little as a few hundred dollars you can have a detailed list of what you can do to maximize the value of your home!  

Why can't I stage my own home?

Home sellers are usually incapable of successfully staging their own home. Why? Because our homes are like our children, we don’t always see all of its flaws. We’ve gotten used to the way it looks and in fact it is difficult emotionally to change it. If you can’t view something objectively then you are unable to market and package it effectively. Not to mention most home sellers don't "stage" homes everyday for a living. That’s what HSR Certified professionals are for and that is where the greatest returns come in.

Why do I need to stage?

Even if your house sells quickly in a good market, it doesn’t mean it sold for the amount it would have sold for had it been professionally staged. Remember, HSR Certified professionally staged homes sell on a conservative average for10%+ more in a good market (see the Latest Home Staging Statistics).

Can't home buyers use their imagination and look past my decor or empty rooms?

Only a mere 10% of home buyers can actually visualize the potential of a home and most of these folks are "investors" or "flippers" who will hammer you on price.  In our Consultation walk through, I will identify those "price eroding" factors of your home, so that you can do the simple fixes that maximize returns. 

This is also why having a vacant home professionally staged is so important. Buyers cannot visualize size and scale so furniture helps to give them a frame of reference.

 Certified Stagers average a 10% higher sales price for their clients

Staged Homes Sell Faster

According to a study of over 13,000 houses by the Real Estate Staging Association (RESA), professionally staged houses sell much faster averaging only 23 days on market!

Staged Homes Provide Return on Investment

With an average investment of 1%, approximately 75% of home sellers saw a 5-15% over asking price return on investment!

Staged Homes Sell for More Money

In that same RESA Study of 13,000 houses a majority 85% sold for 5-23% over list price!

Top Ten Reasons to Stage

8-Steps In Each Room So Buyers Fall In Love

Rebecca Delaney Interiors believes that successful staging is the art of using marketing and design techniques to create an environment that buyers can “aspire” to... “If I buy this house, I can live like this.” I use the art of “positioning” to create several “emotional connection points” throughout your house so that when a buyer steps into your house they “feel home.”  This is it!  This is the one!

 

            What does “feeling home” look like?  My process is a combination of eight things I'll analyze in each room in order to create a lasting impression for the prospective homebuyer:

F
First Impressions

You and I will walk through your house room by room, taking note of first impressions, what grabs us, what glares at us, and what gives us a feeling of "home."

E
Eliminating Clutter

The packing starts now, as you can pack away a good percentage of everything in the room in order to create a more clean, open, and spacious feel. "Less is more" almost always applies when staging a house.

E
Emphasizing the Positive Elements of the Space

Finding your beautiful focal points, I will emphasize what buyers will love about a room and hide or distract the negative aspects of a space.

L
Lighten Up

Focusing on lighting and color, I will make each room into a bright, warm and inviting space buyers can respond to.

H
Home Buyer’s Appeal

In order for a buyer to “feel home,” they need to not be reminded of this being your house. You’ll need to depersonalize the space while retaining the warmth and fun of photos.

O
Obligations - Cleaning and Repairs

Fresh and clean is the goal here. Nothing is more appealing than a house that looks and smells clean. Also, let’s get rid of the buyer’s mental repair list by addressing any issues upfront.

M
Modernizing

This involves updating your style and building simple accessories out of what you already have to make it attractive to today's buyers. In some cases, I’ll recommend purchases as valuable investments in the staging process.

E
Emotional Connection Points - Creating the “Wow Factor”

This is the fun part and is a huge focus of my positioning strategy. I’ll show you how to build in these subtleties in order to make buyers subconsciously desire to live here and “feel home.” The “emotional connection points” are where marketing strategy really comes into play.